The Triumph of Sustainability: McDonald's Introduces McPlant in Portugal

In an exciting development for enthusiasts of plant-based food and sustainable eating habits, McDonald's Portugal has introduced the long-awaited McPlant.

This revolutionary plant-based burger has been developed in collaboration with Beyond Meat, offering a delectable alternative choice for both vegetarians and vegans, and surprisingly, even for avid meat eaters.

With a growing awareness of health, the environment, and animal welfare, the number of people opting for vegetarian or vegan diets has steadily risen.

This trend is also evident in Portugal, where an increasing number of individuals have chosen to omit meat and animal products, embracing plant-based options instead. This shift is reflected in the success of vegetarian and vegan restaurants in cities like Lisbon, where a thriving plant-based food culture has emerged.

The McPlant has not only made an impression on those already committed to a plant-based diet, but also on meat eaters willing to explore new flavors.

McPlant is a vegan burger made with a juicy plant-based patty co-developed with Beyond Meat® featuring vegan sandwich sauce, ketchup, mustard, onion, pickles, lettuce, tomato, and a vegan alternative to cheese in a sesame seed bun. Vegan certified.

The burger's appearance is inviting and appealing, and the taste is nothing short of fantastic. Moreover, the burger boasts a satisfying texture reminiscent of traditional meat, allowing even devoted carnivores to appreciate it.

Price only 5.50 euro (in other restaurants often between 10-20 euro)

Regarding the dining experience, the McPlant emphasizes not only taste but also presentation. The burger is served on a choice of gluten-free bread, catering to the needs of individuals with various dietary preferences and allergies. This attention to detail showcases McDonald's commitment to offering diverse options that meet the expectations of every guest.

In contrast to some other fast-food chains, McDonald's Portugal has ensured that the McPlant sets the new standard for plant-based choices. The burger is offered in both vegan and non-vegan variations, with the latter served with cheese and egg-based mayonnaise. This demonstrates a dedication to accommodating customers' diverse dietary choices without compromising on taste or quality.

In addition to the McPlant, McDonald's Portugal offers another reason for plant-based eaters to rejoice: their fully vegan French fries.

Unlike certain McDonald's branches in other parts of the world, European restaurants have transitioned to fully vegan fries. This initiative has received approval from the Vegetarian Society, underscoring the company's commitment to minimizing the environmental impact of their menu items.

While the McPlant is a triumph for the plant-based movement, it's important to note that not all menu items at McDonald's Portugal are entirely plant-based. For instance, Hash Browns are not suitable for vegans or vegetarians. It's always recommended to consult the ingredients page for specific dietary information.

All in all, the introduction of the McPlant in Portugal marks a significant milestone in the evolution of fast food toward more inclusive, healthy, and sustainable options. This step not only showcases McDonald's willingness to adapt to changing dietary preferences of their customers but also to make a positive contribution to global efforts for a more sustainable future. With the McPlant as a shining example, the path toward a plant-based and environmentally friendly diet seems closer than ever before.